Your ads are about to get a whole AI team behind them. And fortnightly group coaching.

Step 01 · Ideate for how Meta works now

Campaign Ideation plans one campaign across the five awareness phases

Meta's ranking engine, Andromeda, now decides who sees each ad by reading the ad itself - so the creative is the targeting. Instead of building an ad set per audience, Campaign Ideation writes an ad for each one: a slate across the five awareness phases, inside one consolidated campaign.

What lands in your hands A campaign brief: the hook, the persona, the USPs, a creative slate tagged by awareness phase, and a landing-page concept paired to it - with only exclusions, geography and the legal floors left at the targeting layer.

Step 02 · Make the ads

Static Ads designs the ads people stop for

Polished, clearly branded statics and carousels for the whole slate - offer ads, testimonial cards, USP grids, objection-handler carousels, retargeting statics - shaped around what's stopping thumbs on Meta right now, not what worked three years ago.

What lands in your hands Designed static and carousel creatives, on brand and ready to build into your campaign.

Step 03 · Build the landing page

Landing Pages builds the page your ad deserves

The click is only half the job. This one builds a complete page that matches the ad, loads fast and asks for exactly one thing - then the CRO skill picks holes in it before you publish.

What lands in your hands A complete, self-contained landing page, built to turn the click into a call or an enquiry, ready for your website.

Step 04 · Run the campaign

Campaign Builder does the clicking in your own ad account

The one nobody expects. The connection is the Meta Ads MCP - Meta's own connector, free, wired to Claude once during setup - and Campaign Builder is the skill that drives it. It doesn't just hand you work to carry over: it builds the campaign, moves the budgets and pauses what's underperforming, on your say-so. You make the calls; it pushes the buttons.

What lands in your hands Changes made in your own ad account, briefed by you, and logged so you can see exactly what moved.

Connecting your ad account is a one-off part of setup, not something you buy: the Meta Ads MCP is Meta's own connector and it's free. Bring it to a fortnightly session and Josh will walk you through wiring it up - the video library will cover it too.

Step 05 · Read the results

Reporting reads your results like an analyst

Working from your connected results, it builds the reports and check-ins that tell you what's actually happening: what to kill, what to scale, and what to test next. Plain English, no dashboard-squinting.

What lands in your hands A plain-English read on your account: what happened, why it happened, and the next three moves.

Step 01 · Find the searches

Keyword Research finds the searches worth paying for

High-intent search is the warmest traffic you can buy - someone typing exactly what they need. Keyword Research maps what your buyers actually type, groups it by intent, and - just as important - lists the searches you never want to pay for.

What lands in your hands A keyword plan: the searches to bid on, grouped by intent and matched to your products, plus the negative keywords that keep the junk clicks out.

Step 02 · Mirror the search

Search Ads say back exactly what they typed

On search, the winning ad is rarely the cleverest one - it's the one that repeats the search. Search Ads writes headlines and descriptions that mirror the words in each ad group, your USPs right beside them, so the ad reads like the answer.

What lands in your hands Ad copy for every ad group - headline sets and descriptions, mirrored to the searches they'll show for, ready to paste in.

Step 03 · Echo it on the page

Landing Pages echoes the search all the way through

The match can't stop at the ad. Landing Pages builds the page that greets the click with the same words and the same promise, asks for exactly one thing - and then the CRO skill picks holes in it before you publish.

What lands in your hands A complete, self-contained landing page that finishes the search-ad-page match, ready for your website.

Step 04 · Run the campaign

Campaign Builder maps every click before you make it

Same agent, different console. On Google Ads it does everything short of the clicking: it lays out the whole campaign - ad groups, keywords, negatives, budgets - in the order Google expects, then walks you through loading it screen by screen, with a pre-launch checklist and what to watch in the first 72 hours. You push the buttons; it makes sure you always know which one.

What lands in your hands A complete build plan for your own Google Ads account - named, structured and sequenced - plus a step-by-step walkthrough for loading it and a pre-launch checklist.

Mid-build and stuck? Bring it to a fortnightly session and Josh will work through it with you live.

Step 05 · Read the results

Reporting reads your search terms like an analyst

Google shows you the exact searches that spent your money. Reporting reads the search-terms report and the conversion data, then hands back plain English: what to scale, what to kill, and which negatives to add this week.

What lands in your hands A plain-English read on your account: what people searched, what it cost, and the next three moves.